Welcome to The Copy Surgery.
Freelance copywriting and content marketing
for businesses in Lancashire and Manchester.
What’s the point of Copywriting?
Great copy can be the difference between a prospective customer bouncing off your website or contacting you to buy your product or service.
But, it’s hard to know what to say, and even harder to make sure that it sounds persuasive and authentic. You don’t want your readers to feel like they’re being sold to, but you do need them to take action.
The Copy Surgery can help. I’m an experienced B2B writer who knows how to create content that sells without feeling too pushy. With my help, your website copy or sales emails will convert your customers like you wouldn’t believe!
And what’s Content Marketing all about?
As a business owner, you know that content is key to marketing your products or services. But what is content, and why is it so important?
Content is anything that you put out into the world that represents your business. This could be a blog post, a video, an image, or even just a tweet. Whatever it is, it needs to be high-quality and helpful for your audience.
One of the best things about content marketing is that it helps you build relationships with your customers. When you provide valuable content that solves their problems, they’ll start to see you as an authority in your field. And when they’re ready to buy, they’ll come to you first.
Why hire a Copywriter?
If you’re running a business, you know that content is critical. Whether it’s the stuff on your website or the text in your promotional materials, your words need to be spot-on if you want to attract and retain customers.
But let’s face it: not everyone is a wordsmith. So that’s where copywriters come in. These professionals help businesses create content that is both compelling and accurate. In other words, they make sure your words pack a punch.
So why use a copywriter? For one thing, they can help you save time. Trying to write all of your business’s content yourself can be a huge time investment. By hiring a copywriter, you can free up your own time to focus on other aspects of running your business.
Additionally, copywriters can help ensure that your content is error-free and grammatically correct. After all, nothing says “unprofessional” like a bunch of typos!
Finally, copywriters can also help add some pizzazz to your writing, making it more engaging and fun to read. And let’s be honest: who doesn’t love a bit of pizzazz?
What do I do?
Show that you’re a subject matter expert with an informative blog, and get notice by Google on the SERPs.
Posting regular, high-quality content on LinkedIn is the best way to draw attention to your business and build an audience.
Blogs and social media posts are great, as long as you have the time to post them and monitor the engagement. So, let meÂ post blogs directly to your website and manage your LinkedIn company page for you.
I’ll write creative, engaging copy for a one-off sales email or a whole suite of emails for a sequenced marketing campaign. And they won’t be boring.
Ultimately, all this content is there to get you noticed. So I make sure everything is SEO optimised and can rewrite your old content for better traction on Google’s SERPs.