Copywriting is about using words to influence the reader to take an action. Historically, that action would have been to buy a product but, in the digital age, those actions are more nuanced and involve moving them to the next level in your sales funnel.
Content marketing is about getting your audience’s attention and building trust over time. By creating that bond with your audience, you create a community of advocates for your business who help you to publicise it even more.
"I met Richard at a local networking event where he stood out in the room. He is incredibly warm and genuine and its hard not to like the man! But its what he does with words that stood out even further, he makes the boring and ordinary, fun and interesting and he has a way with words that just grabs you! As a result, I instructed Richard to work with me on various projects, he works hard to understand me and the vision we have as a business and will then work his magic creating tone of voice and content which gets across the desired message! A top man with a great talent! If you need any help with your copy get booked in to The Copy Surgery!"
Alex Abbey – MD